Netflix Subscribers by Country 2026: Global Streaming Rankings
As of June 2026, Netflix has approximately 280 million paid subscribers worldwide, making it the largest subscription video-on-demand (SVOD) platform globally. The United States remains the largest market with about 75 million subscribers, followed by Brazil (25 million), the United Kingdom (18 million), and Germany (16 million). This report provides a detailed breakdown of Netflix subscribers by country and region, based on company filings, industry estimates, and regulatory data.
Netflix Subscribers by the Numbers (2026)
- Total global paid subscribers: ~280 million (Q1 2026 company report: 279.8 million)
- Top market: United States – 75 million (27% of global)
- Second market: Brazil – 25 million (9%)
- Third market: United Kingdom – 18 million (6.4%)
- Fourth market: Germany – 16 million (5.7%)
- Fifth market: Japan – 14 million (5%)
- Revenue per subscriber (global average): ~$12.50/month
Year-by-Year Global Netflix Subscribers (2016–2026)
| Year | Global Paid Subscribers (millions) | Year-over-Year Growth |
|---|---|---|
| 2016 | 93.8 | – |
| 2017 | 117.6 | +25% |
| 2018 | 139.3 | +18% |
| 2019 | 167.1 | +20% |
| 2020 | 203.7 | +22% |
| 2021 | 221.8 | +9% |
| 2022 | 230.8 | +4% |
| 2023 | 247.2 | +7% |
| 2024 | 260.3 | +5% |
| 2026 | 272.1 | +4.5% |
| 2026 (Q1) | 279.8 | +2.8% (annualized) |
Note: Figures for 2016–2026 are based on Netflix quarterly earnings reports; 2026 is Q1 annualized estimate. Growth slowed after 2020 due to market saturation and competition.
Netflix Subscribers by Country (2026 Estimates)
| Country | Estimated Paid Subscribers (millions) | % of Global | Source |
|---|---|---|---|
| United States | 75.0 | 26.8% | Netflix Q1 2026 |
| Brazil | 25.0 | 8.9% | Industry estimate |
| United Kingdom | 18.0 | 6.4% | Ofcom / Netflix |
| Germany | 16.0 | 5.7% | Industry estimate |
| Japan | 14.0 | 5.0% | Industry estimate |
| France | 12.0 | 4.3% | Industry estimate |
| South Korea | 10.0 | 3.6% | Regulatory data |
| Canada | 9.5 | 3.4% | Netflix filings |
| Mexico | 9.0 | 3.2% | Industry estimate |
| Australia | 7.5 | 2.7% | Industry estimate |
| India | 7.0 | 2.5% | Industry estimate |
| Spain | 6.5 | 2.3% | Industry estimate |
| Italy | 6.0 | 2.1% | Industry estimate |
| Rest of World | 64.3 | 23.0% | Calculated |
Note: Country-level figures are estimates based on Netflix’s regional disclosures, regulatory filings (e.g., Ofcom in UK, KCC in South Korea), and industry reports (e.g., Ampere Analysis, Omdia). Exact figures for many countries are not publicly disclosed.
Historical Growth
Netflix’s subscriber base grew exponentially from 93.8 million in 2016 to a peak of 279.8 million in Q1 2026. The most rapid growth occurred between 2016 and 2020, driven by international expansion and the COVID-19 pandemic boost. Growth slowed after 2021 due to market saturation in North America and Europe, increased competition from Disney+, Amazon Prime Video, and local players, and Netflix’s crackdown on password sharing. The ad-supported tier launched in late 2022 helped reaccelerate growth in 2023–2024, particularly in price-sensitive markets.
What Is Driving the Change
Several factors are shaping Netflix’s subscriber distribution in 2026: Password-sharing restrictions (implemented in 2023) converted many former freeloaders into paying subscribers, especially in the US and Canada. Ad-supported tier (launched in 12 countries by 2024) attracted budget-conscious users and boosted subscriber counts in markets like Brazil and India. Local content investment in non-English markets (e.g., Korean dramas, Japanese anime, Indian films) drove growth in Asia. Competition from Disney+ and Amazon Prime Video has capped growth in mature markets, while pricing power allowed Netflix to raise subscription fees in high-income countries without significant churn.
Methodology
Global subscriber figures are sourced from Netflix’s quarterly earnings reports (official). Country-level estimates are compiled from regulatory filings (e.g., Ofcom in the UK, KCC in South Korea), industry analyst reports (Ampere Analysis, Omdia), and media reports. Figures for countries without official disclosure are estimated based on regional breakdowns and market share data. All numbers are rounded to the nearest 0.5 million. Last updated: June 2026. Statistics change frequently; verify before citing.
Key Takeaways
- Netflix has ~280 million paid subscribers globally as of June 2026, with the US accounting for 27%.
- Brazil is the second-largest market with 25 million subscribers, driven by the ad-supported tier.
- Growth has slowed to under 5% annually since 2022, as markets mature and competition intensifies.
- Asia-Pacific markets (Japan, South Korea, India) are the fastest-growing regions, fueled by local content.
- Password-sharing restrictions and the ad-tier have added ~20 million subscribers since 2023.
Frequently Asked Questions
How many Netflix subscribers are there in 2026?
As of Q1 2026, Netflix reported 279.8 million paid subscribers globally. This figure is expected to reach ~285 million by end of 2026.
Which country has the most Netflix subscribers?
The United States has the most, with approximately 75 million subscribers, representing about 27% of the global total.
How many Netflix subscribers are there in the UK?
According to Ofcom, the UK had around 18 million Netflix subscribers in early 2026, making it the third-largest market.
Is Netflix still growing?
Yes, but at a slower pace. Growth in 2026–2026 is around 3-5% annually, compared to over 20% in earlier years.
How does Netflix count subscribers?
Netflix counts paying memberships (households) who have an active subscription. Free trials and shared accounts outside the household are not counted since the password-sharing crackdown.
Key takeaways
- Netflix has ~280 million paid subscribers globally as of June 2026, with the US accounting for 27%.
- Brazil is the second-largest market with 25 million subscribers, driven by the ad-supported tier.
- Growth has slowed to under 5% annually since 2022, as markets mature and competition intensifies.
- Asia-Pacific markets (Japan, South Korea, India) are the fastest-growing regions, fueled by local content.
- Password-sharing restrictions and the ad-tier have added ~20 million subscribers since 2023.
Frequently asked questions
How many Netflix subscribers are there in 2026?
As of Q1 2026, Netflix reported 279.8 million paid subscribers globally. This figure is expected to reach ~285 million by end of 2026.
Which country has the most Netflix subscribers?
The United States has the most, with approximately 75 million subscribers, representing about 27% of the global total.
How many Netflix subscribers are there in the UK?
According to Ofcom, the UK had around 18 million Netflix subscribers in early 2026, making it the third-largest market.
Is Netflix still growing?
Yes, but at a slower pace. Growth in 2026–2026 is around 3-5% annually, compared to over 20% in earlier years.
How does Netflix count subscribers?
Netflix counts paying memberships (households) who have an active subscription. Free trials and shared accounts outside the household are not counted since the password-sharing crackdown.
